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Singapore Blue Tarantula (Lampropelma violaceopes) Source: Wikipedia |
Imagine you're, say, a manufacturer of refrigerators and you've employed a designer to modernise your range. The basic technology is fine - things like the heat-exchange unit, door switch that turns the light on and off - and all you need is some styling to give your range more appeal in the prevailing market.
Now, what would you think if you found this designer was redesigning the heat exchanger or the coolant pump, not to make it any better - in fact some of his designs are worse than the ones you normally use - but because it hadn't occurred to him to use the ones you have in stock. In fact, he didn't know they had ever been designed before.
















